Media Relations

SilverStar welcomes all media to the resort and we do our best to provide media with all necessary resources. We have a variety of resources available for media. For a Login & Password to our Resource & Photo Gallery, or for other media inquiries, please contact our Marketing Department at 250-558-6075 or email our Media Relations & Sponsorship Manager, Chantelle Deacon at [email protected] 

SilverStar News

POWDR Acquisition and Exciting Future for SilverStar Mountain Resort

 

December 3, 2019 – SilverStar is pleased to share that today, POWDR, an adventure lifestyle company with destinations across North America, announced it has acquired SilverStar Mountain Resort.

 

POWDR, an adventure lifestyle company with destinations across North America, announced it has acquired SilverStar Mountain Resort and will assume operations effective immediately. SilverStar is POWDR’s first mountain resort in Canada.

 

There are no changes to 2019/20 season passes, current operations or the reciprocal agreements with other resorts. With the recent snow, a great opening weekend complete with our annual light up celebration that sets the scene for what promises to be another phenomenal season, and today’s exciting news, SilverStar Mountain Resort is well-positioned to be the best version of itself for years to come.

 

Linked here is the press release announcing today’s news.

 

For local media inquiries please contact Ian Jenkins, SilverStar director of sales and marketing, and, for other inquiries, please contact Megan Baroska, POWDR senior vice president of strategy and communications.

Press Releases 2019/2020

POWDR ENTERS CANADIAN SKI MARKET WITH ACQUISITION OF SILVERSTAR MOUNTAIN RESORT

 

As Okanagan's Top Family Ski and Bike Resort, SilverStar Complements POWDR’s Adventure Lifestyle Portfolio of World Class, Locals Favorite Destinations

 

 

PARK CITY, Utah, Dec 3, 2019 – Today, POWDR, an adventure lifestyle company with destinations across North America, announced it has acquired SilverStar Mountain Resort. SilverStar is POWDR’s first mountain resort in Canada.

 

This acquisition brings together two family-owned companies, including POWDR, a proudly independent company focused on delivering quality local experiences, and Jane Cann, who has owned SilverStar since 2002 and served as president since she acquired 100 percent of SilverStar in 2012. POWDR and Cann share a common vision for the long-term success of SilverStar as a community-oriented favorite for year-round, authentic family adventure. POWDR is acquiring Silver Star Ski Resort LTD. and Silver Star Holidays LTD., which operate SilverStar Mountain Resort, from Cann, who will retain Schumann Resorts LTD., which holds 30-acres of SilverStar real estate development land.

 

“SilverStar is a world-class destination that fits well with who POWDR is, what our properties are—community favorites—and our commitment to protecting and enhancing the authentic year-round adventure experience for generations to come,” says Justin Sibley, POWDR co-president. “The resort team is impressive and they have an incredibly strong relationship with the community, which we hope to build upon. We are pleased to continue Jane and SilverStar’s more than six decades of fun, legacy and vision.”

 

SilverStar joins the POWDR portfolio of 10 mountain resorts in California, Colorado, Nevada, Oregon, Utah and Vermont; the experiential action sports company Woodward; adventure experiences including heli-ski and river rafting outfitters; and the Company’s media and entertainment holdings. Across each of its destinations, POWDR honors the local community’s essence by curating and integrating the best of all things local. There are no changes to SilverStar 2019/20 season passes, current operations or reciprocal agreements with other resorts.

 

“I am thrilled to pass the torch to such a competent and qualified operator as POWDR, who shares the same mission and beliefs for the SilverStar resort community and is committed to delivering memorable experiences and enhancing people’s lives,” says Jane Cann. “POWDR is an enduring company focused on patiently making each of its destinations the best version of itself locally. I am confident that their scale and expertise will be beneficial in working toward the realization of SilverStar’s newly approved Master Plan.”

 

Award-winning SilverStar Mountain Resort is located in the heart of British Columbia’s Okanagan region a short 20-minute drive from the city of Vernon and less than a one-hour drive from Kelowna International Airport (YLW).  SilverStar is one of BC's largest ski areas offering 3,282 acres of skiable terrain, a 760 meter (2493 feet) vertical drop, and annual snowfall of more than 700cm (23 feet) with amazing variety from its groomers on the front side to legendary steeps in Powder Gulch. Recognized as one of Canada’s best destination mountains, and a family favorite, SilverStar’s intimate, colorful, mid-mountain village provides ski-in, ski-out slope-side lodging. As a year-round mountain destination, SilverStar’s Bike Park is ranked by the International Mountain Bike Association as one of the premier downhill mountain bike facilities in North America.

 

To book your SilverStar adventure for the 2019/20 season, visit SkiSilverStar.com.

 

###

 

About POWDR

POWDR is an adventure lifestyle company that delivers memorable experiences, enhances people’s lives and has fun doing it. At POWDR, we bring people together to enjoy the adventure lifestyle at our 11 mountain resorts, including Copper Mountain and Eldora Mountain Resort in Colorado; Woodward Park City and Snowbird in Utah; Killington and Pico Mountain in Vermont; Boreal Mountain Resort and Soda Springs in the Lake Tahoe region of California; Mt. Bachelor in Oregon; SilverStar in British Columbia; and Lee Canyon in Nevada. POWDR is empowering and inspiring the next generation of action sports with Woodward, an experiential action sports company with an ever-growing network of destinations, experiences, entertainment and products. POWDR’s adventure experiences include Powderbird, Utah’s premier heli-adventure operation, and Sun Country Tours, which provides Oregon river adventure. POWDR also fuels passion for the adventure lifestyle through original content production, programming and distribution. POWDR is headquartered in Park City, Utah with offices in Louisville, CO. www.POWDR.com.

 

About SilverStar
SilverStar Mountain Resort, a POWDR destination, is an award-winning destination less than a one-hour drive from Kelowna International Airport (YLW), 20 minutes outside of the city of Vernon and located in the Okanagan valley. SilverStar is one of BC's largest alpine ski areas as well as having Canada’s largest network of daily groomed Nordic trails. SilverStar’s intimate, colorful, mid-mountain village provides true slope-side lodging and a unique “one pass” allowing access to all of its activities under one pass.  A year-round mountain destination, SilverStar’s Bike Park is ranked as one of the premier downhill mountain bike facilities in North America. www.skisilverstar.com.

 

 

 

For local media enquiries please contact Ian Jenkins, SilverStar director of sales and marketing, and, for other inquiries, please contact Megan Baroska, POWDR senior vice president of strategy and communications.

 

Regards,

 

Ian Jenkins

PRESS RELEASE
FOR IMMEDIATE RELEASE

Peak Pride is coming to SilverStar Mountain Resort this December.
 
SilverStar Mountain Resort is thrilled to partner with Rebellious Unicorns to host Peak Pride 2019 from December 6 to 8.
 
Beginning in 2017, Peak Pride brings together the LGBT2Q+ community, while working with local mountains on creating more inclusive and welcoming communities for people of all gender identities, gender expression, sexual orientation, race and religious beliefs.
 
"We are so excited about this partnership with Rebellious Unicorns," said Chantelle Deacon, media relations manager, SilverStar. "We are honoured to host Peak Pride at SilverStar, and we are excited to make it an annual, on-mountain event."
 
"As a community-orientated mountain, we believe in inclusivity, while continuing to add more events that everyone will enjoy."
 
Peak Pride started at Big White in 2017 and has since expanded to Sun Peaks, and now SilverStar. All Peak Pride events are open to everyone no matter how they identify or express themselves.
 
“I am thrilled to be working with the SilverStar team on bringing Peak Pride to the resort," said Dustyn Baulkham, executive producer, Rebellious Unicorns Production Company Inc. "Peak Pride at SilverStar will be the last Pride event in North America of the 2019 season and also the first winter Pride event of the 2019/2020 ski season."
 
"SilverStar is investing in their staff by having a significant proportion of them participate in the Canadian LGBT+ Chamber of Commerces LGBT Diversity Tourism Training Workshop prior to Peak Pride taking place. It's going to be a great way to kick off the 2019/2020 season.”
 
The weekend will feature an amazing drag show by Freida Whales & Ella Lamoureux at the wipeOUT party on Saturday, while Kelowna musician, DJ Shado spins the beats. There will also be a mountain pride parade down Milky Way and so much more.
 
For all the details about Peak Pride SilverStar, please visit peakpride.ca/silverstar2019/ or skisilverstar.com/events/peak-pride-at-silverstar/


About Peak Pride
It all started in 2016 at Big White Ski Resort just outside of Kelowna, BC, but in the time since, it has grown to feature two additional weekends at two world-class ski hills (Sun Peaks Resort and SilverStar Mountain Resort), and has become Canada’s largest winter pride series! Peak Pride is an initiative of Rebellious Unicorns Production Company based out of Kelowna, BC.
Peak Pride has something for everyone - from family-friendly fun to high-energy club nights, but through it all, we foster an open, inclusive, positive and friendly environment. Peak Pride is for all!
 
For additional questions please contact:

Dustyn Baulkham, Executive Producer
Rebellious Unicorns Production Company Inc.
250.826.7197 | [email protected]

 

PRESS RELEASE
FOR IMMEDIATE RELEASE

SilverStar Mountain Resort opens this weekend for Nordic.
 
Mother Nature pulled through and SilverStar will open about 25 kilometres of groomed, packed and tracked set trails in the upper alpine trail system, this Saturday.
 
The Nordic trails opening this weekend are accessible from the village via Cross Mountain Trail or Pinnacles Trail near the Brewer's Pond Base.
 
"We are very excited to kick off the cross-country ski season up here at SilverStar," said Chantelle Deacon, media relations manager, SilverStar. "At this time, we will only be opening for the weekend, but there is a possibility we will stay open for cross–country next week, weather depending. It looks like there is lots of snow in the forecast, so we are very hopeful that we will be able to stay open."
 
The forecast is currently calling for snow going into the weekend.
 
All SilverStar lifts will remain closed. Due to the very long climb up the trails, and with no lifts open, SilverStar recommends only intermediate and advanced cross-country skiers hit the trails this weekend.
 
SilverStar Mountain Resort still tentatively plans to open for alpine on Nov. 28.
 
There are still lots of ways to save this winter at SilverStar.
 
Ski from just $84 a day with SilverStar's very popular 3 or 5 day POW Pass, better yet, no blackout days apply.
 
Want to spend your winter on the slopes at SilverStar? Visit our website and purchase your all-inclusive season pass today.
 
Take advantage of our stay and ski for free for all early season stays, visit skisilverstar.com for more details.
 


About SilverStar Mountain Resort 

Award-winning SilverStar Mountain Resort is located in the heart of British Columbia’s Thompson Okanagan region.  Less than a one-hour drive from Kelowna International Airport (YLW), SilverStar is one of BC's largest ski areas offering 3,282 acres of skiable terrain, a 760 metre vertical drop and annual snowfall of more than 700cm. Recognized as one of Canada’s best destination mountains, SilverStar’s intimate, colourful, mid-mountain village provides true slope-side lodging. A year-round mountain destination, SilverStar’s Bike Park is ranked as one of the premier downhill mountain bike facilities in North America (www.skisilverstar.com)

From mid-June to early September, a progressive 125+km combined XC and DH trail network attracts every level of downhill biker to Canada's second largest bike park. A high-speed bike chairlift offers downhill riders easy access to the top of an incredible selection of flow and technical trails, maintained throughout the season by a full-time trail crew. SilverStar Bike Park is an IMBA Silver Level Ride Centre.

For media inquiries, please contact:

Chantelle Deacon
Communications and Sponsorship Manager
SilverStar Mountain Resort
C: (250) 306-3410 | [email protected]

PRESS RELEASE
FOR IMMEDIATE RELEASE

SilverStar Mountain Resort is excited to release a one-of-a-kind video created by well-known filmmaker Mike Douglas with Switchback Entertainment, out of Whistler.
 
The film, Storybook Adventures, is meant to take skiers, boarder's and bikers into an enchanted wonderland revealing all the aspects that make SilverStar so unique.
 
"The film displays SilverStar, in all its magic, through a miniature, animated lens," said Chantelle Deacon, media relations manager, SilverStar. "Think SilverStar in the winter and summer, but both seasons taking place inside a snow globe. The video gives you that one-of-a-kind SilverStar feeling."
 
"I was raised skiing at SilverStar, and looking back at the past two-plus decades I have skied here, I can say, without a doubt, this video represents SilverStar and my memories here flawlessly," Deacon said. "This mountain really is home to thousands of 'Storybook Adventures.'"
 
The film is meant to get families and friends excited for another amazing winter season at SilverStar.
 
"Start planning your Storybook Adventure to SilverStar, whether that's a season pass, day passes, or a family vacation, SilverStar is committed to creating an experience that you will not soon forget."
 
In addition to the release of the video Storybook Adventures, SilverStar is also releasing a once in a life contest opportunity.
 
The contest is only open to Canadian families and includes a 7-night stay at SilverStar.
 
SilverStar will be releasing details about the contest tomorrow morning across social media channels and skisilverstar.com.  
 
As of Wednesday morning, Nov. 6, the contest officially opens to the public and the link www.skisilverstar.com/storybookcontest/ will be active for the public to access all the details.
 
Are you ready to spend your winter at SilverStar? Ski from just $84 dollars a day with the popular pow pass (no blackout days apply) or purchase a season’s pass and ski as often as you want, whenever you want.
 
Visit skisilverstar.com for details.

PRESS RELEASE
FOR IMMEDIATE RELEASE

Snow blankets SilverStar Mountain Resort, bringing the snow base to 46 cm. 

Almost 25 cm of snow has fallen at SilverStar Mountain Resort in the last 24-hours, and the fluffy powder continues to fall. 

"It feels like you are inside of a snow global up here on the mountain," said Chantelle Deacon, media relations, SilverStar. "It looks like a winter wonderland up here, it's getting us very excited for the ski season!"

It's a sure sign of winter at SilverStar with more snow expected to fall throughout the day on Tuesday and then again going into the weekend, which will likely bring the snow base to over 50 cm. 

"As exciting as all this snow is, we want to remind the public that we are not yet open for the winter season," Deacon said. "We continue to operate equipment around the mountain in preparation of the season and there are many unmarked hazards about."

SilverStar has the nordic opening date set for November 15 and the alpine opening set for November 28. 

Don't miss out on your winter on the snow. SilverStar has tickets and pricing options for everyone.

Purchase and pickup up your Last Chance Season Pass or Pow PASS at Bannister GM in Vernon this Saturday from 10 to 5 PM. The first 50 people to pick up or purchase their pass walks away with a free pumpkin! 

SilverStar's new and improved mountain equipment and clothing store, EVOLVE, will also be on location with MASSIVE deals for everyone to take advantage of. 

Don't forget to bring your pet & purchase a pet pass, with all proceeds going toward the Vernon SPCA.
 
Visit skisilverstar.com for more details.

PRESS RELEASE
FOR IMMEDIATE RELEASE

 

HomeToGo’s 2020 Ski Price Index has named SilverStar Mountain Resort one of the best and most affordable ski destinations in North America.

SilverStar ranked number four on the list of 50 Canadian and American ski resorts and was ranked number one in BC.

"We are thrilled to be named one of the best and most affordable ski resorts in North America," said Chantelle Deacon, media relations manager, SilverStar. "We always strive to have good value for money in the resort."

The price index compares the cost of ski accommodations, lift tickets, equipment rentals, and lunch on the slopes, according to the HomeToGo website.

SilverStar is home to Canada's first all-inclusive alpine lift ticket and season pass.

"Our alpine day tickets and season pass gives you deals and perks like unlimited skating, tubing, snowshoeing, and discounts at SilverStar owned mountain restaurants," said Deacon.

For details on HomeToGo’s 2020 Ski Price Index visit their website.

PRESS RELEASE
FOR IMMEDIATE RELEASE

SILVERSTAR and APEX ANNOUNCE NEW PASS HOLDER RECIPROCAL PROGRAM

SilverStar Mountain Resort, along with Apex Mountain Resort are excited to announce a new season pass holder reciprocal program that provides enhanced access to winter product lines at two well-known local ski resorts.

This upgraded program will see all winter alpine season pass holders from each destination receive two free days skiing or snowboarding at the affiliated resort.

Once these free days have been utilized, all pass holders will then continue receiving 25 per cent off lift tickets for the remainder of each season. Limited blackout dates will apply.

Both SilverStar Mountain Resort and Apex Mountain Resort are ski destinations known and loved all across the world. Combined the two resorts have almost 4,400 acres of skiable terrain.

"We are so excited to be working with Apex to provide all of our season pass holders the best value out of their pass," said Ian Jenkins, Sales & Marketing Director, SilverStar. "We love showcasing the amazing ski resorts the Okanagan has to offer, and we are excited to be working with Apex to provide pass holders with the ultimate value out of their season pass."

“It makes sense for the resorts in the Okanagan valley to work together and we are looking forward to a reciprocal partnership with SilverStar,” comments James Shalman, General Manager at Apex Mountain Resort.  “Apex currently has reciprocal deals allowing our season pass holders to receive two free lift tickets with Mt. Baldy, Manning Park, Seymour and Mt Washington.  By adding Silver Star to this reciprocal deal it will allow pass holders to experience more of the fantastic riding we have in the Okanagan, not only giving pass holder’s greater value but a more diversified winter skiing experience”.

The new program will apply to the winter 2019/20 season. Winter early-bird passes are currently available for Apex and SilverStar. 

SilverStar Mountain Resort recently launched a similar program with Mt. Seymour Ski Resort near North Vancouver and Sun Peaks Resort, near Kamloops.

SilverStar also has reciprocal offers, where pass holders get 25% off at more than 25 other resorts across Canada and the USA.

For more information on Apex Mountain Resort, please visit www.apexresort.com. For additional details on SilverStar Mountain Resort, please visit www.skisilverstar.com.

PRESS RELEASE
FOR IMMEDIATE RELEASE


SUN PEAKS AND SILVERSTAR ANNOUNCE NEW PASS HOLDER RECIPROCAL PROGRAM
 
Sun Peaks Resort and SilverStar Mountain Resort are excited to announce a new season pass holder reciprocal program that provides enhanced access to both summer and winter product lines at two of the leading Interior British Columbia destinations.
 
This upgraded program will see all winter alpine season pass holders from each destination receive two free days skiing or snowboarding at the affiliated resort.

Additionally, all summer bike park season pass holders from each resort will receive one free day mountain biking at the other respective bike park. Once these free days have been utilized, all pass holders will then continue receiving 25 per cent off lift tickets for the remainder of each season. Limited blackout dates will apply.
 
"Providing more value and opening up new experiences for our season pass holders is a key benefit of this exciting new initiative with our friends at SilverStar," says Aidan Kelly, Chief Marketing Officer at Sun Peaks Resort.
 
Both resorts are world-class destinations that provide some of the largest and most diverse ski terrains in the industry, with Sun Peaks being Canada’s second largest ski area and SilverStar boasting British Columbia’s third largest ski area. Combined, the resorts have 7,552 acres of skiable terrain.
 
When the snow melts, Sun Peaks and SilverStar have the leading bike parks in the interior of British Columbia. This summer, Sun Peaks is celebrating it’s 20th anniversary of bike park operations while SilverStar is well known as one of the most progressive bike parks in the entire industry.
 
"Creating a program that provides access in both winter and summer seasons for respective pass holders will help showcase the calibre of product available in our region," says Ian Jenkins, Director of Sales and Marketing at SilverStar Mountain Resort.
 
The new program will apply to the summer 2019 and winter 2019/20 seasons. Summer passes are currently on sale for both destinations. Winter passes are now available for Sun Peaks and will go on sale for SilverStar as of June 15. For more information on Sun Peaks Resort, please visit www.sunpeaksresort.com. For additional details on SilverStar Mountain Resort, please visit www.skisilverstar.com.

FILM CREWS & SITE USE
SilverStar Mountain Resort offers fantastic access and services for film crews looking to operate at the mountain. We can look after everything from locations, accommodation, food & beverage, equipment transportation (on and off the snow), personnel transportation, and anything else you might require. Our experience working with film crews from around the world ensures smooth execution of your project.

Please call for filming costs on the mountain. Ski area and/or run closures are all quoted on a case-by-case basis. We look forward to connecting with you to discuss your specific project needs.

For an exact quote, please contact email [email protected], or phone 250-558-6043.

DRONE USE POLICY
Out of safety concerns for guests, employees, and resort property, as well as concerns for individual privacy, SilverStar Mountain Resort prohibits the operation or use of unmanned aerial vehicles/drones by the general public, including recreational users and hobbyists. This prohibition includes drones used for filming, videotaping, and/or photography for recreation or by hobbyists, as well as any drone use by media or journalists operating above or within SilverStar Mountain Resort boundaries, the Controlled Recreation Area (CRA).This prohibition on drone operations or use extends to any drones launched or operated from SSMR property, as well as drones launched from private property outside of SSMR boundaries that has intent to enter SSMR boundaries. This prohibition stems from safety concerns for guests, employees, and resort property, as well as concerns for individual privacy.

Use of UAVs for commercial purposes may be granted after application and written consent. Please contact Brad Baker ([email protected]), Director of Operations, or Phil Gaudette ([email protected]), Patrol and Safety Manager, 30 days prior of intended use to seek authorization to operate any UAV. Authorized operation of any UAV is governed by Transport Canada rules and regulations, local law enforcement, and policies established by SSMR. Applicants are required to provide evidence of certification, training, insurance coverage (minimum $2,000,000 CAD), indemnification requirements, and waivers or releases of liability. SSMR has the right to refuse or suspend drone use at any time due to the nature of the operation and for commercial and emergency aircrafts requiring to land in the CRA. Any violation of this policy may involve suspension of your skiing or snowboarding privileges, revocation of your season pass, confiscation of any drone equipment, and may subject violators to full cost of any damages, including, but not limited to, damages for violations of privacy and/or physical or personal injuries or property damage, as well as regulatory fines and legal fees.

Transport Canada information references:

Drone Safety - Flying your drone legally & safely